Jana Kovacovska, the founder at Tiny CFO, providing advisory services to start-ups focused on entrepreneurial Finance in the tech, consumer, and media space. Ex-VC and McKinsey. An enthusiastic supporter of new-ish entrepreneurs and small businesses. Hosted by Rudolf Falat, founder of Voice of FinTech podcast.

Here is what we talked about:

Background on Tiny CFO and Jana
What made you start Tiny CFO?
What do you think founders need to focus on with regards to their finances from the start?
Is there a difference between a startup and a small business? Why does it matter?
Which issues do you witness in entrepreneurial finance?
Why not just leave all this to the accountant?
What do you think the best practice finance function for startups looks like?
Do you think forecasts still cannot be automated?
Can the founders do all of this – manage their whole finance function – on their own?
When should they hire a CFO and what to expect?
How do you collaborate with others in the ecosystem?
What's the best way to reach out?