Ani Petrova, founder of The FinTech Marketing Hub and Araminta Robertson, a FinTech writer at Mint Studios, spoke to Rudolf Falat, founder of Voice of FinTech podcast.

Here is what they talked about:

Araminta and Ani – how did you end up interested and working in FinTech Marketing? Why have you joined forces?
Tell us about The Fintech Marketing Hub – what’s your mission?
Specifically, what services you provide for FinTechs?
Say I am a B2C FinTech early-stage start-up – what would be your advice on building a brand with a limited budget in the shortest possible space of time? Is it possible at all?
Are online ads worth the money and effort at all? When can they work and when?
Is traditional marketing (apart from digital) relevant and useful for FinTechs? If yes, how?
Perhaps slightly less relevant, but what you recommend B2B start-ups? How to impress their enterprise clients?
Can you mention some success stories of clients you have worked with? And conversely, lessons learned?
The best book for a FinTech founder? Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine and Fintech Founders: Inspiring Tales from the Entrepreneurs that are Changing Finance
What’s in store for you this year?
What’s the best way to reach out and find out more about you?