Joe Keeley, CEO, and co-founder at JustiFi Technologies, spoke to Rudolf Falat, founder of the Voice of FinTech podcast, about founders making the most out of their business by adding a FinTech layer to their companies.

Here are the questions Joe answered:

Joe - how did you get to what you do these days?
How is the Embedded FinTech world evolving?
Where should founders start when considering adding a FinTech layer to their platform?
You are saying on your website that payment platforms take too much value from their customers, and you are different. How and why?
What’s your technology angle, or do you have more brilliant engineers than other players?
What is your solution/services?
Who are your key clients?
Many FinTech founders are young and haven’t experienced a recession yet. So how do you keep growing your business in a challenging economic environment?
What’s your favorite business book? Traction: Get a Grip on Your Business
What’s the best way to reach out: website Justifi.ai or Joe's LinkedIn